Unlock digital experiences with Optimizely
Design, test, and optimize every touchpoint with data-driven experiments, unified content, and commerce-ready personalization.
DIGITAL EXPERIENCE PLATFORM
Optimizing experiences with data-driven experimentation
We help you turn Optimizely into a growth engine—unifying content, commerce, and experimentation to personalize journeys, remove guesswork, and continuously improve every digital touchpoint.
OPTIMIZELY DXP SERVICES
Improve digital experiences through experimentation
We design, implement, and optimize Optimizely so your teams can ship faster, test smarter, and turn every release into a measurable win.
Platform Strategy & Roadmapping
Align Optimizely with your business goals, use cases, and KPIs so experimentation drives real revenue.
Content & Commerce Implementation
Set up scalable content, commerce, and workflows that keep sites fast, flexible, and easy for marketers to run.
Experimentation & A/B Testing
Launch disciplined A/B and multivariate tests, from quick UX wins to complex pricing and funnel experiments.
Data, CX & Personalization
Connect data sources and activate segments to deliver targeted, always-on personalization across channels.
Empowering your digital experience strategy
We create tailored Optimizely solutions for you.
01
Flexible engagement
From greenfield builds to the optimization of existing stacks, we tailor our Optimizely services to your roadmap, team capacity, and budget.
02
Optimizely platform strategy
We define the right Optimizely products, architecture, and rollout plan so your DXP foundations are built for scale.
03
Experience implementation
Our team designs and implements content, commerce, and integrations that give marketers full control without sacrificing performance.
04
Experimentation & testing
We set up A/B and multivariate testing programs, governance, and reporting so every release is backed by data—not gut feel.
05
Customer insights & targeting
We connect data sources, build segments, and launch targeted experiences that turn Optimizely into a continuous personalization engine.
EMPOWERING DIGITAL TEAMS
Improve customer journeys through experimentation
We help you use Optimizely to turn every release into a measurable experiment—so you can launch faster, learn from real customer data, and continuously refine content and commerce experiences without guesswork.
OPTIMIZELY SERVICES
01
Strategy & Roadmapping
Experimentation maturity reviews, DXP roadmap design, and value-focused implementation plans.
02
Platform Implementation
End-to-end setup of Optimizely Content, Commerce, and Data Platform with secure, scalable architecture.
03
Content & Experience Management
Component-based page building, authoring workflows, and reusable templates for web and e-commerce.
04
Experimentation & Personalization Programs
Always-on A/B and multivariate testing, feature flagging, and AI-driven personalization programs.
05
Data & Analytics Integration
Connecting Optimizely to analytics, CDPs, and data warehouses for unified reporting and insight.
Need help?
Frequently asked questions
We’re here to clarify how our Optimizely strategy, implementation, and optimization services work—and what to expect from a COLABDEV engagement.
Have an Optimizely Challenge?
Let’s Turn It into Your Next Win
Tell us where you’re stuck with Optimizely—unused licenses, slow experiments, messy integrations, or content that’s hard to ship. Our Optimizely specialists will review your stack, identify quick wins, and deliver a clear, prioritized action plan—not a generic sales pitch.
